
See how to personalize your page!

Adicionar canais de atendimento (3 telefones e Fale Conosco) e Redes Sociais (Facebook, Instagram, LinkedIn, Twitter, Youtube) ;
Transformar o Reclame AQUI em touchpoint para realizar Content Marketing;
- Put a cover image on the Brand Page and the complaints page, logo and description of the company, institutional video or branding campaign, a call to action button on the Brand Page, complaints page and on the video
- Add support channels (3 phonelines and Contact Us) and Social Medias (Facebook, Instagram, LinkedIn, Twitter, YouTube)
- Display your products on an exclusive showcase
- Crisis alert to keep the consumer always up-to-date
Ter acesso ao RA Analytics - performance geral e comparativa de até 3 concorrentes ;
Exibir seus produtos em uma vitrine exclusiva e ainda deixar público os reviews verdadeiros do seu cliente através da RA Trustvox;
Aproveitar seus dados para realizar pesquisa com usuários.
- Clarify the main concerns through an FAQ
- Have access to the RA Analytics – general and comparative performance of up to 3 competing companies
- Transform Reclame AQUI into a touchpoint to implement Content Marketing
- Make use of your data to survey the users
- When your Home Page is shown, the users will see the “responded complaints” tab
You can upgrade at any moment, just click HERE.

In case you have forgotten your password to the Company Space, click here to recover your password.
For this to happen, we need some rules regarding what type on content you can and cannot post on the Brand Page:
- Institutional Content: what does the company do, what are its mission and values.
- Details about the company’s support channels, on the proper designated area.
Tip: use the area "My Contacts" to highlight the main support channels (for Support and Premium plans). - Content of crisis alert.
- Contents.
- Important announcements such as recall of products, system failures, clarifications.
- Frequently asked questions, to speed up the support process.
- Highlight your social networks (for Marketing and Premium plans).
- Publish technical manuals about products and services.
- Guidelines or alerts about specific services and products.
- Online service guide.
- Use Call to Action buttons (for Marketing and Premium plans) for the consumer to download the app, register on the website or open an account.
- Insert data about external channels on the contents, FAQ and video for informative purposes. Ex: Links for procedure instructions of the company (Password reset, reimbursement request, exchange, among others), dissemination of initiatives (company cases, news, links to seasonal campaigns and launches, among others).
- Promotion of Products.
- Promotion of awards and/or titles, such as “biggest company”, “best company” or similar without citing the original source that granted such awards or titles.
- Sales pitching on the cover image, FAQ, company description and content such as “Hire here”, “Buy now”, “Ask for you budget”, etc. This functionality is exclusive to the Call-to-Action field.
Tip: on the Marketing and Premium plans, you can include a personalized and highlighted Call-to-Action on top of your Brand Page, on the complaint pages, on the contents and video contents. For more information see the section “Call-to-Action”. - Content that denigrates Reclame AQUI’s image.
- Content that denigrates other companies’ images.
- Content that directly cites, offensively and comparatively, the names of other companies.
- Content of other companies of the group and/or partners.
- Content directed to people or specific cases.
- Content of appellative nature.
Ex: inadequate language, rude, depreciative or violence inciting, which includes racist, discriminatory, sexual or obscene language. - Illicit content contrary to the statutory provision of Brazilian legislation.
- Misleading or abusive advertisement, provided for in Article 37 of the CDC (Code of Defense of the Consumer).
- Age-restricted content without proper notification of such impeditive.
- Political, ideological or religious content that insults each and every religion and religious freedom.
- Incentive of the use of channels external to Reclame AQUI on posts and other content originating from the company.
Ex: including any support channels, such as phone numbers, customer service, e-mail, website, contact us, social medias, among others, on the cover image, important notices, FAQ, description or videos. - Inclusion of advertising that ensures that the client will not have any mishaps.
Ex: “Buy with us and save yourself some headache”. - Incentive of the use of channels external to Reclame AQUI on posts and other content originating from the company.
Ex: including any support channels, such as phone numbers, customer service, e-mail, website, contact us, social medias, among others, on the cover image and on the company’s description.
Important: follow the tips for use of each item to make the most out of your Brand Page.
Tip: It is important that the image is centralized (the image will be rounded on the website) to be correctly displayed on your Brand Page. To insert the image, click on “Change”. After that, choose your file.
Attention: as soon as you are finished, click on “save changes” to confirm changes.
1st Tip: From January to November 2019, 61% of Reclame AQUI’s hits were via mobile. Because of that, don’t forget to add a cover image in there too!
Pay attention to the sizes and resolutions.
2nd Tip: It is time to choose an impactful image that reflects your brand and evokes a feeling on those who access you Brand Page. Don’t ever think about posting long texts, support channels (phone numbers, customer support, e-mail, website, contact us, among others) or promotional content, okay? :). It is also not permitted to include advertising that ensures that the customer won’t have any mishaps. Ex: Buy with us and save yourself some headache”.
Click here and learn what cannot be displayed on the Brand Page.
DESKTOP
Image Extension: JPG or PNG
Resolution: 1920x250px
Max Size: 2Mb
MOBILE
Image Extension: JPG or PNG
Resolution: 768X105px
Max Size: 2Mb
Avoid positioning relevant content on the sides of the cover image, they might get cut-off, depending on the monitor size used to access your Brand Page.
In general, centering the content is an easy was to ensure that nothing will be lost. If you want more control over the creation of your cover image, use our creation templates below.
Do you want more tips on how to create a cover for your Brand Page? Click here!
Tip: use this space to tell a bit about your company and what does it do. It is very important for the consumer to understand who you are. So, talk about your history here.
Tip 2: do not use this space to talk about support. You already have a dedicated place for this on the Brand Page.
Attention: do not forget to save your changes at the bottom of the page.



Important: here you are going to put exactly the contacts of your company, deal? ;)
Put up to 2 links on this space. One linking to your website’s home page and another to the support page.
IMPORTANT: This functionality is exclusive for the Atendimento or Premium plans.
To upgrade your plan, click HERE.
Examples
Link 1: https://www.sitedasuaempresa.com.br
Link 2: https://www.sitedasuaempresa.com.br/atendimento
Tip: it is important to keep the “https://” or “http://” on the link for it to be inserted successfully.
To upgrade your plan, click HERE.
Tip: only include customer support telephones (Customer Support and Contact Us). Avoid publicizing sales channels on this space.
In “Telephone”, click on “edit” to enter the number and then click “save”.
To add a contact, click on the + (plus) button, add the information and then click the green confirmation button.
To upgrade your plan, click HERE.
Attention: do not forget to save the changes at the bottom of the page.




To upgrade your plan, click HERE.
Tip: include only customer support telephones (Customer support and Contact Us). Avoid disclosing sales channels in this area.
In “Telephone”, click on “edit” to include the number, then click on “save”.
To add a contact, click on the + (plus) button, put the information and after that click the green confirmation button.
To upgrade your plan, click HERE.
Attention: do not forget to save the changes at the bottom of the page.
To upgrade your plan, click HERE.

Call-to-action on Brand Page:




Explore all the possibilities that the Call-to-Action buttons can offer you! ;)
Open your account: this button is ideal for financial institutions. Have a button on your Brand Page so that the client can open an account on your company.
Schedule: to facilitate the communication with clients, take advantage of Reclame AQUI’s traffic and direct the access to a scheduling link.
Download the app: advertise your brand’s main app on the Brand Page!
Register: you can generate many leads starting with this button!
Buy now: take advantage of the consumer visit on your Brand Page and direct them to buy your brand’s product!
Hire now: if your company offers subscription service, this is the perfect button! ;)
Donate: are you making a donation campaign? Have a CTA on you Brand Page for the consumer to donate and engage your cause.
Negotiate: in case you need to negotiate with the customer or make a deal, give them this option directly through Reclame AQUI.Register: it is possible to get many new registrations on your website by means of this button!
Get price quote: use this button so that consumers can get a price quote of your service or product.
Where to buy: point the main stores of you brand or advertise in which stores your customers can find your products or services. :)
Book now: oriented for travel agencies, hotels, among other services that need booking, this button is essential on these brands’ Brand Page.
Learn more: in case you have a webpage with more information about your brand or product, use this button on your Brand Page.
See special deals: with this button you can direct your customer to a special deal webpage!
To upgrade your plan, click HERE.
How to include my showcase?
Do you know the XML in which you host your products and utilize on other players (such as Google Shopping, Instagram and Facebook)? You can make use of it to create your showcase.
Just send it through our exclusive support, and in up to 3 business days your Showcase will be up on your Brand Page!
See below a model of how the XML must be sent. The requirements are highlighted. The file must always have a “Channel”, which will be the opening of all the items.
Attention: Observe that the value of the product is also highlighted. It is not required, but it is essential for companies that want to show prices on the Showcase. This example uses two products.
The Product Showcase allows you to advertise your products right on your Brand Page. It is an easy and fast way to advertise to all the consumers who search for your company on Reclame AQUI.
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
<channel>
<title>
<![CDATA[ Nome Loja ]]>
</title>
<link>http://www.siteloja.com.br</link>
<description>...</description>
<item>
<title>
<![CDATA[ Nome do Produto (Obrigatório) ]]>
</title>
<link>URL_do_produto (Obrigatório)</link>
<description>
<![CDATA[ Descrição do produto (Obrigatório) ]]>
</description>
<g:id>id_do_produto</g:id>
<g:condition>Exemplos:novo/usado/seminovo</g:condition>
<g:price>9.999,99 BRL</g:price>
<g:sale_price>9.999,99 BRL</g:sale_price>
<g:quantity>999</g:quantity>
<g:image_link>URL_imagem_produto (Obrigatório)</g:image_link>
<g:gtin>
<![CDATA[ 99999999999 ]]>
</g:gtin>
<g:brand>nome_loja</g:brand>
<g:mpn>999999999999999</g:mpn>
<g:product_type>
<![CDATA[ tipo_produto ]]>
</g:product_type>
<g:google_product_category>
<![CDATA[ categoria_de_produto ]]>
</g:google_product_category>
<g:item_group_id>id_categoria_produto</g:item_group_id>
<g:availability>exemplos:em estoque, esgotado</g:availability>
<g:installment>
<g:months>1</g:months>
<g:amount>99,9 BRL</g:amount>
</g:installment>
<g:custom_label_2></g:custom_label_2>
</item>
<item>
<title>
<![CDATA[ Nome do Produto (Obrigatório) ]]>
</title>
<link>URL_do_produto (Obrigatório)</link>
<description>
<![CDATA[ Descrição do produto (Obrigatório) ]]>
</description>
<g:id>id_do_produto</g:id>
<g:condition>Exemplos:novo/usado/seminovo</g:condition>
<g:price>9.999,99 BRL</g:price>
<g:sale_price>9.999,99 BRL</g:sale_price>
<g:quantity>999</g:quantity>
<g:image_link>URL_imagem_produto (Obrigatório)</g:image_link>
<g:gtin>
<![CDATA[ 99999999999 ]]>
</g:gtin>
<g:brand>nome_loja</g:brand>
<g:mpn>999999999999999</g:mpn>
<g:product_type>
<![CDATA[ tipo_produto ]]>
</g:product_type>
<g:google_product_category>
<![CDATA[ categoria_de_produto ]]>
</g:google_product_category>
<g:item_group_id>id_categoria_produto</g:item_group_id>
<g:availability>exemplos:em estoque, esgotado</g:availability>
<g:installment>
<g:months>1</g:months>
<g:amount>99,9 BRL</g:amount>
</g:installment>
<g:custom_label_2></g:custom_label_2>
</item>
</channel>
</rss>
In case you wish to modify the products available on your Product Showcase, just update your XML; it will be automatically updated on your Brand Page too.
But beware! It is very important that the updating is done frequently to keep the data of the products correct for your clients. That way, you will not be at risk of advertising a sold-out product or with a different price.
If you have any doubts, just contact our exclusive support or by phone +55 (11) 2627-5002.
Only videos that are hosted on YouTube and Vimeo will be allowed. Then open the video in your browser, copy the link from the top bar and paste it into the text box. Don't forget to click “save changes” at the bottom of the page. :)
To add a video within the company space, click on: Call to Action> Company video, there you can put the link to the video you want and put the CTA on that content.
Make use of this space to introduce yourself to the thousands of consumers that access Reclame AQUI every day, putting content up that presents your company, you team and what you do.

Because of this, use Reclame AQUI’s space to put relevant content for you company. You can add materials that have a commercial language, present releases, the benefits of a product, what differentiates you from other brands, institutional information, such as mission, vision and values, and even clarifications regarding the main complaints you receive.
This space is for you to let your imagination flow and work the content marketing strategically.
Duplicated contents are penalized by Google and the indexation in damaged.
Because of this, put exclusive content, written in a different way, or publish a preview with a Call-to-Action of “Read More” and direct the consumer to your website or blog with the full content. That way, your company will have more clicks and a better indexation.
On the deactivated notices, you can permanently delete the publication. Or, if you want to reactivate it, click on “activate”. You can also edit the publication.

Tip: use an image that value your text when publishing your content.
Tip 2: organization is always welcome! Create a monthly schedule of your most important notices and keep the content of the notices up to date. :)
To create your highlights, access the company space, click on highlight and choose a content, an image and a CTA.


It is a strategic way to engage the customer that searches for you and that accesses the complaints made by other consumers.

1) Access the content you want in My Contents > Active Contents, click on edit and, on the editing screen, paste the link of the selected complaint. It is very important that you have all the links for the content you want to showcase.

In case the complaint has already been answered, you can go to Answered, click on the complaint and add the content straight through there.



To insert FAQ on the complaints, the procedure is the same.
Access FAQ > active and inactive FAQ on the Brand Page, choose the active FAQ or create a new and couple with the complaint link. It is very important that you have all the links necessary that you would like to appear on the FAQ.

Important: it is only possible to add your active content on active complaints that belong to your company.
To upgrade your plan, click HERE.
On you Brand Page you can showcase up to 5 FAQ contents. By clicking on “see more content” or on the tab “FAQ”, consumers will have access to all the content already published by your brand.


- How can I change my product?
- I didn’t receive my product, now what?
- Can’t log into my account.
- My bill hasn’t arrived.
- How to cancel a ticket?
- How do I change the trip time?
- What is the deadline for reimbursement?
- How to configure your TV?
- How does the product work?
- What are my payment options?
- How do I track my order?
The FAQ – inactive publications can be permanently deleted. Or if you wish to reactivate it, just click “activate”. You can also edit your publication here.

Tip: use an image that better promotes your text when publishing your content.
IMPORTANT: This functionality is exclusive for the Atendimento or Premium plans.
To upgrade your plan, click HERE.
With this plan, the brand can extract important information, such as number of single pageviews, time spent on the webpage, among other information.
General Performance - Marketing
IMPORTANT: This functionality is exclusive for the Marketing or Premium plans.
To upgrade your plan, click HERE.
On the general performance plan for marketing, companies can survey single pageviews per month and even per hour, including a map of pageviews around Brazil and the most viewed complaints.
This information can be crucial when creating a content strategy or to carry out a marketing campaign to execute a more direct action, knowing more about the persona that visits Reclame AQUI.
RA Analytics – Comparative Performance
IMPORTANT: This functionality is exclusive for the Marketing or Premium plans.
To upgrade your plan, clic HERE.
Knowing your competitor is essential for strengthening your marketing! Through this comparative analysis you can see relevant information of up to 3 competitors and use this in your favor to keep your content updated and even to improve your marketing planning.
Important: To be able to see the information on the panel, you must include at least 2 competitors.
Impact Report
IMPORTANT: This functionality is exclusive for the Marketing or Premium plans.
To upgrade your plan, click HERE
Attention! The information refers to the data collected from the day this functionality was installed on, not making retroactive analysis.
With the Pixel Tag, it will be possible to see how many people visited Reclame AQUI and your website through a cookie with a unique identifier that each user gets when entering RA or on a partner website (the information will be available for a limited period of 30 days). Besides this, the final URL with date and time of the visit will also be visible.
In other words, with Reclame AQUI’s Pixel Tag you can:
- Understanding of the traffic exchange that your brand has with Reclame AQUI.
- Discovering the number of users that end up at your store after visiting Reclame AQUI.
- If your brand makes a campaign, the client visits Reclame AQUI to verify your reputation and quality.
Important:
The execution of Pixel Tag is asynchronous does not lead to unavailability and does not encumber the loading of the page.
Script Model:
This code is implemented by your IT, contact your team for inclusion of the root code.
It is also possible to insert by using tools such as Google Tag Manager (GTM)
<script id='trackRA' src="https://trk.reclameaqui.com.br/assets/chamada.js?trackIdRA=ID_DA_EMPRESA_NO_RECLAMEAQUI"></script>
Where to locate the company ID:


Good practice:
Insert scripts on <head> or on <footer> before finishing
Crisis Management
An essential functionality for those who want a complete analysis and dashboard, is about the volume of complaints available per day or even per month.
To do the follow-up of the number of complaints, access the Brad Page menu “Crisis Management” and click on “Crisis Management”.




My e-mails > Crisis Management.



Take advantage of this functionality to make use of the Crisis Alert and update all your content based on the most complained terms.
Crisis Alert
To increase transparency with the customer, you can use the Crisis Alert in strategic locations, such as the home page of you Brand Page, on the complaints flow (when a user is writing a complaint) and on the complaint page.
To create your alert, access the menu “Crisis Management” on your Brand Page and click on “Crisis Alert”:
Define the message of your alert and use objective titles such as: website instability or inoperative system.
The message also must be clear, since the intention is to keep the consumer well informed.



- Antes de mais nada, é necessário que a marca entre em contato com o Reclame AQUI para solicitar a opção de fazer pesquisas, pelo e-mail: meajuda@reclameaqui.com.br
- Não esqueça de enviar para o e-mail as perguntas da pesquisa. Vale lembrar que as perguntas são validadas por nossa equipe.
- Serão disponibilizadas 2 pesquisas no período de até 12 meses;
- Para cada pesquisa, é permitido incluir até 3 perguntas;
- As empresas NÃO poderão solicitar nenhum dado pessoal no conteúdo das pesquisas.
Se você é uma empresa que já possui os reviews da Trustvox, e quer exibi-los em sua página do Reclame AQUI, basta contratar qualquer um dos planos da Brand Page.
Aproveite as visitas e visualizações do Reclame AQUI para exibir todos os reviews da sua empresa!
Caso você ainda não tenha contratado a Trustvox, entre em contato com nossa equipe para ter mais informações sobre a plataforma!
Importante: se você ainda não tem reputação no Reclame AQUI ou ainda não é cadastrado no site, é necessário que a sua nota geral da Trustvox esteja a partir de 4.7 para ter uma Brand Page.
Because of this, here are some content tips and approaches for your webpage:
Correctly communicating with these people will transform your accesses of your brand, generating new deals and engagement.
Tip: you can post a video emphasizing your structure, mission and values.
To avoid that from happening it is simple: when copying content, first paste on the notepad and from there copy it to the text editing area of you Brand Page.
- Companies with reputation Regular, Good, Great and Seal RA1000 can contract all the Brand Page plans (based on the company’s default reputation*);
- Companies without index with product Reviews on Reclame AQUI (RA Trustvox) with grade above 4.0 and a minimum of 10 reviews in the last 6 months;
- Company without index with RA Verified.
- Companies with reputation without index, Bad, Not Recommended, Regular, Good, Great and Seal RA 1000 can contract the Atendimento Brand Page if they are regularly answering the channel.**
1. In case the company has a Bad or Not Recommended index (based on the 6 months tab for Marketing and Premium plans), some functionalities of the Brand Page will not be available, and it is up to Reclame AQUI to cancel the contract without notice by unilateral decision; They are as follow:
- When we remove any functionality, a notice will be sent to the registered company e-mail on Reclame AQUI (the same used to receive costumers’ complaints).
- In case the company reinstates good reputation indexes, it will also get an e-mail with a notice regarding the restoration of functionalities. In this case, functionalities should be back in up to 24 hours.
- In case you want to change the registered e-mail on Reclame AQUI, on the Company Space, go to “Settings” and click “Change/Delete e-mails” to change it.
- Call-to-Action button on the Brand Page;
- Mini Cover on the Complaints Page;
- Call-to-Action button on the Complaints Page;
- Call-to-Action button on the video;
- Institutional video and branding campaign;
- 2 Surveys with users within 12 months;
- Products Showcase.
3. In case the company has a Bad or Not Recommended reputation and acquires the Atendimento plan, some functionalities will not be available until the reputation is Regular again. They are as follows:
- Mini Cover on the Complaints Page;
- Institutional video and branding campaign;
- When we remove any functionality, a notice will be sent to the registered e-mail of the company on Reclame AQUI (the same e-mail used to receive costumers’ complaints).
- In case the company reinstates good reputation indexes, it will also get an e-mail with a notice regarding the restoration of functionalities. In this case, functionalities should be back in up to 24 hours.
- In case you want to change the registered e-mail on Reclame AQUI, on the Company Space, go to “Settings” and click “Change/Delete e-mails” to change it.
- Possibility of acquisition of the Brand Page with Trustvox (grade above 4.0 and at least 10 reviews in the last 6 months) and/or with RA Verified.

RA Trustvox - Reviews on Reclame AQUI
Bringing your clients’ opinions to Reclame AQUI can be a great differential for your page. Put real reviews about your company on the biggest consumer relation website of Latin America and take advantage of the traffic that your brand gets to put real-life experiences that can help with the sale process.
Know more about Trustvox HERE.

RA Verified
Get to know Reclame AQUI’s certification to value your brand more and give more confidence to the consumers. With the Verified Seal you go beyond when communicating with a potential customer.
Know more about Selo Verificada HERE.

RA API
Integrate the consumers data that complain about the company in your system, answer and build a data intelligence. The information about them can help you understand the reasons for dissatisfaction or about the research about your brand.
Know more about RA API HERE.

RA HugMe
The most complete service and monitoring software on Reclame AQUI and Social Networks. With it you can answer to your consumers wherever they may be and still do a data analysis to understand which are your main problems, how many compliments you receive, brand health and much more.
Know more about RA HugMe HERE.